Category: General
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Why marketing budget planning for 2025 should start now (even if Q4 is your key trading period)
For many marketing teams, starting the budgeting process for 2025 may feel premature, especially as the final quarter of the year is often the most crucial. With Black Friday, Cyber Monday, and the holiday season in full swing, it’s easy to see why setting next year’s budget can get pushed to the back burner. However,…
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Finding the Balance in Marketing: Why Efficiency and Growth Should Go Hand-in-Hand
Lately, there’s been a noticeable shift in how marketing teams are approaching their work. In the post-COVID era, many companies increased their marketing budgets to keep up with a surge in demand. However, a significant portion of this spending was funneled into short-term performance marketing rather than long-term branding efforts. Now, as we face higher…