Category: Measurement
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Year-end agency check: Are you measuring what matters most?
As we approach the end of the year, many companies start gearing up for an annual ritual: evaluating their agency’s performance. This is a key opportunity to assess whether the agency is truly driving value and growth. But here’s the big question: Are we assessing them fairly? Imagine this: a hospital decides to measure its…
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Finding the Balance in Marketing: Why Efficiency and Growth Should Go Hand-in-Hand
Lately, there’s been a noticeable shift in how marketing teams are approaching their work. In the post-COVID era, many companies increased their marketing budgets to keep up with a surge in demand. However, a significant portion of this spending was funneled into short-term performance marketing rather than long-term branding efforts. Now, as we face higher…